About Virpi Oinonen

Professional visual simplifier. Former digital campaigner.

Transforming Telefónica with Yammer – infographic

Want to make a giant corporation more innovative? More entrepreneurial? Chances are you also need to transform the internal communication channels: use less email (it stifles knowledge flows) and favour more open and faster internal social networking tools like Yammer or Slack. This infographic is a story of how an internal community manager, Luz Rodrigo [...]

10 Things Sales people should stop doing – sales infographic

This sales infographic is a cartoon version of  a blog post by Adam Honig, the CEO of Spiro Technologies. I added the B2B zombie apocalypse twist because, well, why not? You can download the infographic here. Also check out my How Sales Has Changed infographic that sums up some of the key shifts that have [...]

By | March 28th, 2017|Infographics, Portfolio, Sales profession|0 Comments

Simple way to increase employee engagement – infographic

Download the employee engagement infographic and the PPT version. This employee engagement infographic was my way of addressing a glaring omission in the debate around this important topic. (I write and draw about this topic because I used to do consultancy around social collaboration tools). Everyone admits that employee engagement is important, but the measures [...]

Yammer case study AIA – Infographic

You can download this Yammer case study infographic and its PowerPoint version here: wwww.businessillustrator.com/aia. This Yammer case study is intended for internal communications managers who struggle to measure the ROI of  their internal collaboration tool. The ROI of an enterprise social network is not straightforward to measure because the benefits don’t always manifest in a [...]

How selling has changed – Cartoon Infographic

Selling has changed. This infographic seeks to explain how. The PowerPoint version of the infographic is here. Download the image file here. If you want to post it on your own blog grab the embed code here (please link back :). Purchase the Old School Sales vs Modern Sales Explainer Kit After many a discussion with sales [...]

Agile government initiative explained – cartoon infographic

I did this narrative infographic for an agile government initiative "Experimental Finland", a project run by a team at the Finnish Prime Minister's Office. The piece was used to explain the project (a funding platform for experiments), as well as a briefing tool for teams participating in a hackathon that aimed to solve some of the [...]

Reach your audience by turning their woes into cartoons

Have you ever been in a situation where you have to reach out to a completely new audience? It can be a slow process. Some time ago I wanted to attract the attention of people in a specific profession, (service designers, if you must know). I thought that they would be an interesting profession [...]

By | November 19th, 2016|Cartoons, Communication tips, Visual content marketing|0 Comments

Why cartoons are powerful communication tools

I've been drawing comics and cartoons on serious topics for many years now. As a professional communicator I've come to the following unscientific conclusion on why cartoons work so well when you need to communicate difficult issues or need people to participate. 1.Cartoons make difficult (and boring) ideas more understandable Have you ever tried to take [...]

By | November 12th, 2016|Cartoons, Communication tips|4 Comments

What is service design? – Cartoon infographic

"What is service design?" I've asked this question several times and not once have I received an answer that wasn't filled with design jargon and littered with abstractions. I sensed there was a communication problem between service designers and their clients/non-designers. For a professional simplifier like myself an unclear but interesting concept like this is like [...]

How George Osborne made me a cartoonist

People sometimes ask me why I draw cartoons on business and other “boring” topics. To cut a long story short I discovered the power of the drawn line by accident. I used to produce digital campaigns for nonprofits. A lot of my work revolved around producing videos, animations and other labour intensive content to get [...]

By | September 28th, 2016|Cartoons, Communication tips, Policy|0 Comments