About Virpi Oinonen

Professional visual simplifier. Former digital campaigner.

How selling has changed – Cartoon Infographic

Selling has changed. This infographic seeks to explain how. The PowerPoint version of the infographic is here. Download the image file here. If you want to post it on your own blog grab the embed code here (please link back :). Purchase the Old School Sales vs Modern Sales Explainer Kit After many a discussion with sales [...]

Agile government initiative explained – cartoon infographic

I did this narrative infographic for an agile government initiative "Experimental Finland", a project run by a team at the Finnish Prime Minister's Office. The piece was used to explain the project (a funding platform for experiments), as well as a briefing tool for teams participating in a hackathon that aimed to solve some of the [...]

Reach your audience by turning their woes into cartoons

Have you ever been in a situation where you have to reach out to a completely new audience? It can be a slow process. Some time ago I wanted to attract the attention of people in a specific profession, (service designers, if you must know). I thought that they would be an interesting profession [...]

By | November 19th, 2016|Communication tips, Visual content marketing|0 Comments

Why cartoons are powerful communication tools

I've been drawing comics and cartoons on serious topics for many years now. As a professional communicator I've come to the following unscientific conclusion on why cartoons work so well when you need to communicate difficult issues or need people to participate. 1.Cartoons make difficult (and boring) ideas more understandable Have you ever tried to take [...]

By | November 12th, 2016|Communication tips|4 Comments

What is service design? – Cartoon infographic

"What is service design?" I've asked this question several times and not once have I received an answer that wasn't filled with design jargon and littered with abstractions. I sensed there was a communication problem between service designers and their clients/non-designers. For a professional simplifier like myself an unclear but interesting concept like this is like [...]

How George Osborne made me a cartoonist

People sometimes ask me why I draw cartoons on business and other “boring” topics. To cut a long story short I discovered the power of the drawn line by accident. I used to produce digital campaigns for nonprofits. A lot of my work revolved around producing videos, animations and other labour intensive content to get [...]

By | September 28th, 2016|Communication tips, Policy|0 Comments

How work is changing – Cartoon Infographic

The world of work is changing. Most people know that (although someone should really tell HR). This narrative infographic is based on a keynote by Esko Kilpi, one of the leading commentators on the changing nature of work and new economy. I drew sketchnotes on my tablet during the talk, then turned the main points [...]

Marketing with cartoons

Promo pic. Notice the "Comes with downloads.." sticker. Important detail. Two years ago I wrote a book. No, nothing fancy. Not a novel. Just a self-published how-to book on how to introduce an enterprise social network (it was about the hands-on change management stuff that goes into rolling out collaboration software). I think it would [...]

By | November 18th, 2015|Communication tips, Visual content marketing|0 Comments

Graphic recording can make your event go viral

Example of an event cartoon tweet from a tech conference couple of years ago. Graphic recording is not just drawings on a huge piece of paper or a whiteboard. It can also be a completely digital process which means that it can be harnessed to spread the word about the event and the insights shared [...]

How do spam filters work? – Cartoon infographic

Spam filters isn't something I get to think about every day. This was a content piece for a client's content marketing campaign. I did the concept for the infographic, the visuals (cartoons and design) as well as the copy editing. Raw copy came from the client. This was an interesting project because I got to [...]