Advice on how to tell a story, to whom and how. Focusing on visual communication.

Simple way to increase employee engagement – infographic

Download the employee engagement infographic and the PPT version. This employee engagement infographic was my way of addressing a glaring omission in the debate around this important topic. (I write and draw about this topic because I used to do consultancy around social collaboration tools). Everyone admits that employee engagement is important, but the measures [...]

Reach your audience by turning their woes into cartoons

Have you ever been in a situation where you have to reach out to a completely new audience? It can be a slow process. Some time ago I wanted to attract the attention of people in a specific profession, (service designers, if you must know). I thought that they would be an interesting profession [...]

By | November 19th, 2016|Cartoons, Communication tips, Visual content marketing|0 Comments

Why cartoons are powerful communication tools

I've been drawing comics and cartoons on serious topics for many years now. As a professional communicator I've come to the following unscientific conclusion on why cartoons work so well when you need to communicate difficult issues or need people to participate. 1.Cartoons make difficult (and boring) ideas more understandable Have you ever tried to take [...]

By | November 12th, 2016|Cartoons, Communication tips|4 Comments

How George Osborne made me a cartoonist

People sometimes ask me why I draw cartoons on business and other “boring” topics. To cut a long story short I discovered the power of the drawn line by accident. I used to produce digital campaigns for nonprofits. A lot of my work revolved around producing videos, animations and other labour intensive content to get [...]

By | September 28th, 2016|Cartoons, Communication tips, Policy|0 Comments

Marketing with cartoons

Promo pic. Notice the "Comes with downloads.." sticker. Important detail. Two years ago I wrote a book. No, nothing fancy. Not a novel. Just a self-published how-to book on how to introduce an enterprise social network (it was about the hands-on change management stuff that goes into rolling out collaboration software). I think it would [...]

By | November 18th, 2015|Cartoons, Communication tips, Visual content marketing|0 Comments

Graphic recording can make your event go viral

Example of an event cartoon tweet from a tech conference couple of years ago. Graphic recording is not just drawings on a huge piece of paper or a whiteboard. It can also be a completely digital process which means that it can be harnessed to spread the word about the event and the insights shared [...]

What to do when visual brand guidelines don’t mention illustrations?

Illustration by Virpi Oinonen. This is a guest post from Russel Cooke who works as a journalist and content creation expert in Los Angeles. As any freelance content creator will tell you, a brand guideline handbook is an indispensable part of any well-organized creation process. Writers need a glossary of terms, designers need color schemes [...]

By | September 23rd, 2014|Communication tips|1 Comment

How to commission comic art

  Snippets from comics by xkcd, Darryl Cunningham, Marc-Antoine Mathieu and Dan E. Burr. I've drawn comics for over twenty years. With delight I've noticed the rise in demand for comics for marketing and communications in recent years. And why not! Our world is getting increasingly visual and increasingly complex and comics can tame complexity [...]

By | August 19th, 2014|Communication tips, Visual content marketing|0 Comments

What is graphic recording? – Infographic

What is graphic recording exactly? This narrative infographic by my colleague Richy K. Chandler is one attempt to explain. We both offer visual recording/sketchnoting services here at Business illustrator. This is Richy's visual explanation of what a visual scribe can do.. (If you want an explanation of the terminology - check out this post on [...]

By | June 30th, 2014|Communication tips, Event scribing, X Explained|2 Comments

One core message + visual metaphor = effective communication campaign

During my career as an online producer for Greenpeace and other nonprofits I learnt a very important lesson: find the core message and visualise it. There can be only one... (core message) Often other people in the organisation (experts and senior managers) came to me with a request to add about 7 "equally important" points in [...]

By | June 22nd, 2014|Communication tips, Visual content marketing|2 Comments
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