Reach your audience by turning their woes into cartoons

Have you ever been in a situation where you have to reach out to a completely new audience? It can be a slow process. Some time ago I wanted to attract the attention of people in a specific profession, (service designers, if you must know). I thought that they would be an interesting profession [...]

By | November 19th, 2016|Communication tips, Visual content marketing|0 Comments

Marketing with cartoons

Promo pic. Notice the "Comes with downloads.." sticker. Important detail. Two years ago I wrote a book. No, nothing fancy. Not a novel. Just a self-published how-to book on how to introduce an enterprise social network (it was about the hands-on change management stuff that goes into rolling out collaboration software). I think it would [...]

By | November 18th, 2015|Communication tips, Visual content marketing|0 Comments

Graphic recording can make your event go viral

Example of an event cartoon tweet from a tech conference couple of years ago. Graphic recording is not just drawings on a huge piece of paper or a whiteboard. It can also be a completely digital process which means that it can be harnessed to spread the word about the event and the insights shared [...]

How do spam filters work? – Cartoon infographic

Spam filters isn't something I get to think about every day. This was a content piece for a client's content marketing campaign. I did the concept for the infographic, the visuals (cartoons and design) as well as the copy editing. Raw copy came from the client. This was an interesting project because I got to [...]

How to commission comic art

  Snippets from comics by xkcd, Darryl Cunningham, Marc-Antoine Mathieu and Dan E. Burr. I've drawn comics for over twenty years. With delight I've noticed the rise in demand for comics for marketing and communications in recent years. And why not! Our world is getting increasingly visual and increasingly complex and comics can tame complexity [...]

By | August 19th, 2014|Communication tips, Visual content marketing|0 Comments

One core message + visual metaphor = effective communication campaign

During my career as an online producer for Greenpeace and other nonprofits I learnt a very important lesson: find the core message and visualise it. There can be only one... (core message)   Often other people in the organisation (experts and senior managers) came to me with a request to add about 7 "equally important" points [...]

By | June 22nd, 2014|Communication tips, Visual content marketing|3 Comments

Microsoft SharePoint Conference – Cartoon Infographic

  I have a background in collaboration technology like Microsoft's Yammer (an enterprise social network). So in 2014 I was invited to talk at the annual get together for people working on Sharepoint and Microsoft Office 365 (and by get together I mean a massive conference in one of those massive hotels in Las Vegas). [...]

When Your Web Content Strategy Can Benefit From Comics: 5 Factors

This blog post was first published as a guest post on the Content Marketing Institute website. Like infographics, comics and comic-like visual content have a lot of viral potential. If you need convincing of this, just check out this presentation by Matthew Inman, the creator of the hugely successful website, The Oatmeal. By incorporating comic-based visual imagery in your [...]

By | September 23rd, 2013|Visual content marketing|0 Comments

User generated content that rocks – pop songs into comics

User generated content doesn't always have to be photos or videos. Couple of years ago I took part in a curated fan art project called “69 Love Songs, Illustrated”. The aim was to illustrate all 69 songs on the Magnetic Fields’ concept album of the same name. But the band PR people didn't get it I remember [...]

By | August 1st, 2013|Visual content marketing|1 Comment

How to use simple graphics to drive engagement on Facebook – Q&A with Thomas McCarthy from Shelter

An example of a  Shelter graphic. Shelter is a UK-based charity that works to alleviate the distress caused by homelessness and bad housing. I’ve long admired their clever use of graphics and "mini infographics” (simple, short visual explanations) that get thousands of likes and shares on Facebook.  Rather than use random pieces of visual content [...]

By | June 30th, 2013|Infographics, Visual content marketing|1 Comment