Cartoons produced by Business illustrator

How selling has changed – Cartoon Infographic

Selling has changed. This infographic seeks to explain how. The PowerPoint version of the infographic is here. Download the image file here. If you want to post it on your own blog grab the embed code here (please link back :). Purchase the Old School Sales vs Modern Sales Explainer Kit After many a discussion with sales [...]

Reach your audience by turning their woes into cartoons

Have you ever been in a situation where you have to reach out to a completely new audience? It can be a slow process. Some time ago I wanted to attract the attention of people in a specific profession, (service designers, if you must know). I thought that they would be an interesting profession [...]

By | November 19th, 2016|Cartoons, Communication tips, Visual content marketing|0 Comments

Why cartoons are powerful communication tools

I've been drawing comics and cartoons on serious topics for many years now. As a professional communicator I've come to the following unscientific conclusion on why cartoons work so well when you need to communicate difficult issues or need people to participate. 1.Cartoons make difficult (and boring) ideas more understandable Have you ever tried to take [...]

By | November 12th, 2016|Cartoons, Communication tips|4 Comments

How George Osborne made me a cartoonist

People sometimes ask me why I draw cartoons on business and other “boring” topics. To cut a long story short I discovered the power of the drawn line by accident. I used to produce digital campaigns for nonprofits. A lot of my work revolved around producing videos, animations and other labour intensive content to get [...]

By | September 28th, 2016|Cartoons, Communication tips, Policy|0 Comments

Marketing with cartoons

Promo pic. Notice the "Comes with downloads.." sticker. Important detail. Two years ago I wrote a book. No, nothing fancy. Not a novel. Just a self-published how-to book on how to introduce an enterprise social network (it was about the hands-on change management stuff that goes into rolling out collaboration software). I think it would [...]

By | November 18th, 2015|Cartoons, Communication tips, Visual content marketing|0 Comments

Graphic recording can make your event go viral

Example of an event cartoon tweet from a tech conference couple of years ago. Graphic recording is not just drawings on a huge piece of paper or a whiteboard. It can also be a completely digital process which means that it can be harnessed to spread the word about the event and the insights shared [...]

Science needs more comics artists – interview with the creators of Neurocomic

Panel from Neurocomic Every time I see somebody explaining scientific concepts in an engaging way I feel like doing a little dance. So when I came across the graphic novel Neurocomic I did a proper 70s disco dance routine. Neurocomic explains neuroscience, or brain science, through an engaging story and clever visual metaphors. I interviewed [...]

By | May 22nd, 2014|Cartoons, Communication tips|0 Comments

User generated content that rocks – pop songs into comics

User generated content doesn't always have to be photos or videos. Couple of years ago I took part in a curated fan art project called “69 Love Songs, Illustrated”. The aim was to illustrate all 69 songs on the Magnetic Fields’ concept album of the same name. But the band PR people didn't get it I remember [...]

By | August 1st, 2013|Cartoons, Visual content marketing|1 Comment

Why you should think like a cartoonist

Martin Shovel is a writer, speechwriter, cartoonist and communications expert. He is an occasional contributor to the
 Guardian’s Mind Your Language blog and the Macmillan Dictionary 
blog, and has appeared on BBC Radio 4’s Word of Mouth. He runs a
communications consultancy CreativityWorks together with Martha 
Leyton. You can follow Martin on Twitter @MartinShovel Alongside your [...]

Leadership vs management comic strip

What is the difference between leadership and management? This cartoon / comic strip is my attempt at describing the difference. It was for a client who wanted to promote a more holistic view of management and leadership within their organisation. Leadership skills have become increasingly important as more and more non-managerial staff members are given [...]

By | June 12th, 2013|Cartoons, Portfolio|10 Comments
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