An iPad sketchnote from the HR Tech World Congress conference in Paris. This was the most tweeted cartoon at the event. I guess having Richard Branson in it helped.

Illustrating your event

Virpi Oinonen drawing on an ipad at spsuk eventGraphic recording or live drawing at events is one way to capture key ideas, insights and debates at an event. They can also become a powerful marketing tool for the event if individual images are posted on Twitter and elsewhere

Digital or paper?

A key question to think about before hiring a graphic recorder is to decide between paper and digital. Sometimes it’s important for event participants to be able to gather around a drawing and discuss it. But very often digital drawings are a better solution –  that way images are instantly shareable (relevant for external facing events with hashtags).

Summary piece?

After the event we can also produce a visual summary of key ideas shared at the event in the form of an infographic, PowerPoint presentation, poster or a booklet. Here’s an example of a multi day conference condensed into an infographic and here is a an example of a visual interpretation of a keynote speech.

Digital wave
















Simple drawings, lots of tweets. From a tech event in London.


Corporate training



HR Tech World Congress conference. There was a fun misunderstanding who the guy drooling in the middle was.

Google HR boss Laszlo Bock on his career choice






HR tech trends











From the HR Tech World Congress conference. This was one of the most tweeted visuals at the conference. I guess people like visual summaries.


Interested in having a chat about your event? Drop us an email us at info(at) or fill in a short enquiry form.

Contact us


“Thank you thank you thank you! I presented my Prezi today to the senior leadership team – and they’re on board to start a pilot program. I LOVE the graphics, they are so amazingly helpful! They really loved the new one you provided – that was the ticket to get them to agree to do it”.

Amy Dolzine
Former Community Manager, Lubrizol Corp.

“Virpi’s visual interpretations of our subject matter injected a very well received and much needed enlightening twist. The visuals have certainly stirred up the teams and have truly helped us in getting the desired result!”

Paul Fitzgerald
Head of Sales Force Effectiveness EMEA,
Swiss Re Corporate Solutions Services


“Communication with Business illustrator was very straightforward and flexible. After our first initial conversation I was able to give Virpi the full responsibility to lead the project. The best part was that the service did not just include the illustrations, but also the story and the copy. Discussions with Virpi also clarified our own communication about our company. The end product was more inventive that we could have ever done on our own”.

Antti Mikkonen
CEO Addiktum Ltd
MD / specialist in addiction psychiatry

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