An iPad sketchnote from the HR Tech World Congress conference in Paris. This was the most tweeted cartoon at the event. I guess having Richard Branson in it helped.
Illustrating your event
Graphic recording means live drawing at events capturing what is being said, focusing on the hot topics and key questions as interpreted by the artist. The drawings can be done in a visible place so event participants can stop and look at them. This type of graphic recording is usually done on paper or whiteboard by one or several artists. In graphic recording capturing the idea is more important than style.
Digital sketchnotes / cartoons
But sometimes the most important thing is not really to look at the drawings at the event – what is needed is a visual summary of sorts of what was discussed. In that case a better solution is digital sketchnoting where the artist(s) draw key points during the event on their tablets (possibly sharing them on event screens/online).
Do you want to reach an audience not taking part in the event?
Digital sketchnotes are perfect for Twitter and other social media channels. We’ve been to dozens of events where we’ve captured key points in quick sketches and cartoons and tweeted them out under the event hashtag (or sent them to event organisers who would pick and choose the ones they liked). Out of 10 cartoons usually 1-2 go “viral” and reach an audience much wider than the event participant crowd.
Simple drawings, lots of tweets. From a tech event in London.
HR Tech World Congress conference. There was a fun misunderstanding who the guy drooling in the middle was.
From the HR Tech World Congress conference. This was one of the most tweeted visuals at the conference. I guess people like visual summaries.
Interested in having a chat about your event? Drop us an email us at info(at)businessillustrator.com or fill in a short enquiry form.
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