“What is service design?” I asked a friend of a friend when she mentioned she does service design for a living. Her explanation left me scratching my head. There was too much design jargon, too many abstractions. I sensed there probably was a communication problem between service designers and their clients/non-designers. So I infiltrated the Service Design Fringe Festival in London to find out what this mystery practice entails and how I could explain it to lay people. This is the end result of my research. Download the PowerPoint version and hi-res version of the infographic here.


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