What is service design I once asked a service designer I had met at a New Year’s party. I could tell she thought “oh no, not that question again” and gave me the most boring, unenthusiastic and jargony explanation I had heard in a long time.  Some time later I decided to infiltrate the Service Design Fringe Festival in London to finally find out what this mystery practice entails. This is the end result of my research. Download the PowerPoint version and hi-res version of the infographic here.


What did I miss?

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