About Virpi Oinonen

Professional visual simplifier. Former digital campaigner.

Behaviour change case story – visual storytelling to the rescue

Have you ever had to ask people to change how they work? Maybe you’ve introduced a new process, a new piece of software etc. It was pretty hard, wasn’t it? Behaviour change doesn’t happen simply because you’ve told people to change. One of my clients approached me with a behaviour change dilemma. He was responsible [...]

What is digital transformation – cartoon infographic

What is digital transformation? Everybody talks about it but what does it actually mean? Could it be that digital is just a way to get somewhere - not the end destination? Are we letting the word “digital” cloud our thinking? And when you’re involved in a digital transformation project what are you actually involved in..? [...]

By | 2018-01-26T20:56:18+00:00 December 12th, 2017|Infographics, Organisational change|3 Comments

Why invest in an enterprise social network – Cartoon infographic

Enterprise social networks are slowly (yes, very slowly) replacing email and stale intranets in all kinds of companies. Yet there are still senior managers out there who think that an internal "enterprise social network" like Yammer is for sharing funny cat videos. This infographic ties enterprise social networks to a wider context - the shift [...]

By | 2018-01-26T20:56:19+00:00 September 18th, 2017|Enterprise social networks, Infographics|0 Comments

It’s hard to survive in the jungle when you were trained in a zoo – cartoon

Buy this cartoon Were you trained in a zoo? You probably were. I know I was. I came across a blog post on the metaphor of zoos and jungles by management consultant Sonja Blignaut. It nicely contrasts the mindset in an industrial era hierarchical organisation and a more modern, networked organisation. The former assumes a [...]

By | 2018-01-26T20:56:19+00:00 September 12th, 2017|Cartoons|0 Comments

Leadership vs management cartoon

What exactly is the difference between leadership and management? One way to differentiate the two concepts is the kind of questions managers and leaders are expected to ask. A managerial mindset is often associated with maintaining processes, a leadership mindset is more about asking the right questions. Virpi @voinonen Buy this cartoon [...]

By | 2018-01-26T20:56:19+00:00 August 29th, 2017|Cartoons|0 Comments

Change without purpose

Change without purpose is like stew without meat (or vegan key ingredient of your choice). Unfortunately many change chefs forget the why and then wonder why their internal customers are returning the dish. Buy this cartoon

By | 2018-01-26T20:56:19+00:00 August 14th, 2017|Cartoons|0 Comments

Why change communication should be drawn

Change communication sucks. Most official internal communication is slick and polished. It aligns with the visual brand guidelines, it has been checked for spelling mistakes. It looks perfect. But in change communication the quest for perfection becomes a problem. Why slick sucks Let me explain. When things are changing you are also asking employees to [...]

By | 2018-01-26T20:56:19+00:00 August 4th, 2017|Communication tips, Organisational change|2 Comments

Infographic: Why organisations must change

Organisations must change. But why? This infographic explains how our unpredictable and increasingly complex world forces companies to rethink how they operate. It also gives key ways on how they can change to better adapt to our volatile world (VUCA for those who are into management speak). Like the illustrations? You can download them here for [...]

By | 2018-01-26T20:56:19+00:00 July 27th, 2017|Infographics, Organisational change|7 Comments