About Virpi Oinonen

Professional visual simplifier. Former digital campaigner.

How to use storytelling in marketing – tarinankerronta markkinoinnissa – cartoon infographic

This cartoon infographic is about how to use storytelling in marketing. More specifically it's about the StoryBrand approach that seeks to connect the woes of your potential customer with the solution your organisation offers. It was commissioned by a Finnish marketing agency Kuulu  who wanted to explain their approach to their potential clients. It's [...]

Taylorism – in cartoons

I draw cartoons about Taylorism almost on a weekly basis. I think it's comedy gold. These days Taylorism (also known as scientific management) is a semi-derogatory term for work practices that break down work processes into separate tasks with the aim of increasing efficiency. You encounter in almost all organisations in some shape or [...]

By |2022-10-02T14:23:51+00:00September 25th, 2022|Cartoons, Human behaviour, Organisational change|0 Comments

You can influence it, but not control it – systems thinking animation

Systems thinking has become a hot topic in organisational thinking. This animation was made for the consultancy firm Impower and it's about using systems thinking in public services. The example we use in the animation is children's services. A key idea in the animation is that a service or an organisation exists as part [...]

By |2022-03-03T09:18:29+00:00March 3rd, 2022|Cartoons, Organisational change, Policy|1 Comment

Uninstalling the 20th century industrial mindset -cartoon

Buy this cartoon Cartoon from a presentation about the Better value sooner safer happier approach to business agility (BVSSH) by Jon Smart. Have you ever tried to introduce agile or new collaborative ways of working in your organisation? Chances are you bumped into Frederick Winslow Taylor. Or more like the ghost of Frederick Winslow [...]

By |2022-01-25T08:45:23+00:00January 21st, 2022|Cartoons, Organisational change|1 Comment

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