About Virpi Oinonen

Professional visual simplifier. Former digital campaigner.

Marketing with cartoons

Promo pic. Notice the "Comes with downloads.." sticker. Important detail. Two years ago I wrote a book. No, nothing fancy. Not a novel. Just a self-published how-to book on how to introduce an enterprise social network (it was about the hands-on change management stuff that goes into rolling out collaboration software). I think it would [...]

By | November 18th, 2015|Communication tips, Visual content marketing|0 Comments

Graphic recording can make your event go viral

Example of an event cartoon tweet from a tech conference couple of years ago. Graphic recording is not just drawings on a huge piece of paper or a whiteboard. It can also be a completely digital process which means that it can be harnessed to spread the word about the event and the insights shared [...]

How do spam filters work? – Cartoon infographic

Spam filters isn't something I get to think about every day. This was a content piece for a client's content marketing campaign. I did the concept for the infographic, the visuals (cartoons and design) as well as the copy editing. Raw copy came from the client. This was an interesting project because I got to [...]

How to commission comic art

  Snippets from comics by xkcd, Darryl Cunningham, Marc-Antoine Mathieu and Dan E. Burr. I've drawn comics for over twenty years. With delight I've noticed the rise in demand for comics for marketing and communications in recent years. And why not! Our world is getting increasingly visual and increasingly complex and comics can tame complexity [...]

By | August 19th, 2014|Communication tips, Visual content marketing|0 Comments

What is graphic recording? – Infographic

What is graphic recording exactly? This narrative infographic by my colleague Richy K. Chandler is one attempt to explain. We both offer visual recording/sketchnoting services here at Business illustrator. This is Richy's visual explanation of what a visual scribe can do.. (If you want an explanation of the terminology - check out this post on [...]

By | June 30th, 2014|Communication tips, Event scribing, X Explained|2 Comments

One core message + visual metaphor = effective communication campaign

During my career as an online producer for Greenpeace and other nonprofits I learnt a very important lesson:¬†find the core message and visualise it. There can be only one... (core message)   Often other people in the organisation (experts and senior managers) came to me with a request to add about 7 "equally important" points [...]

By | June 22nd, 2014|Communication tips, Visual content marketing|3 Comments

Microsoft SharePoint Conference – Cartoon Infographic

  I have a background in collaboration technology like Microsoft's Yammer (an enterprise social network). So in 2014 I was invited to talk at the annual get together for people working on Sharepoint and Microsoft Office 365 (and by get together I mean a massive conference in one of those massive hotels in Las Vegas). [...]

Science needs more comics artists – interview with the creators of Neurocomic

Every time I see somebody explaining scientific concepts in an engaging way I feel like doing a little dance. So when I came across the graphic novel Neurocomic I did a proper 70s disco dance routine. Neurocomic explains neuroscience, or brain science, through an engaging story and clever visual metaphors. I interviewed the creators Matteo [...]

By | May 22nd, 2014|Communication tips|0 Comments

Graphic recording vs event sketchnoting – which service to use to illustrate an event?

Graphic recording services are very popular these days. You might have been to an event where an illustrator  draws what's been said on a giant sheet of paper or a whiteboard. There's something about drawings that help people see the topic or a problem in a different light. The visuals literally help people to get [...]

By | April 30th, 2014|Communication tips, Event scribing|4 Comments

Graphics + storytelling = effective PowerPoint presentation

I was once approached by someone from a major technology firm with an interesting - and terrifying - question. He asked if I could do a 75 minute presentation at a technology conference in the US. After oohing and aahing for about a month I finally said yes. I was worried about three things: 75 [...]

By | March 25th, 2014|Communication tips, PowerPoint|5 Comments