About Virpi Oinonen

Professional visual simplifier. Former digital campaigner.

Who said doodling was bad? The illustrated lecture notes that went viral

Live drawing, or graphic recording, at events is becoming increasingly popular. But it's nothing new. Most of us here at Business Illustrator are incorrigible meeting doodlers. Aino Sutinen, a Finnish comics artist and Business Illustrator freelancer, attended a lecture for journalists on online research and - naturally - started doodling. She then posted her "infocomic" online [...]

By | November 21st, 2013|Event scribing|1 Comment

8 Tips for being a Graphic Recorder

This is a guest post by my London based Business Illustrator colleague Richy K. Chandler. Richy has a background in comics writing and illustration (if you've ever read the Wallace & Gromit newspaper strip you've read Richy's work). Recently Richy has been venturing into the fascinating world of graphic recording (also known as creative scribing). Here's what Richy [...]

By | October 9th, 2013|Communication tips, Event scribing|1 Comment

When Your Web Content Strategy Can Benefit From Comics: 5 Factors

This blog post was first published as a guest post on the Content Marketing Institute website. Like infographics, comics and comic-like visual content have a lot of viral potential. If you need convincing of this, just check out this presentation by Matthew Inman, the creator of the hugely successful website, The Oatmeal. By incorporating comic-based visual imagery in your [...]

By | September 23rd, 2013|Visual content marketing|0 Comments

How to create infographics

This is a guest post by Matt Haworth, director and co-founder of Reason Digital, a UK based social enterprise that helps nonprofit organisations get the most out of digital media. The data resource links are aimed at UK based nonprofits, everything else is universally applicable. This is the second part of a two part series. His [...]

By | August 15th, 2013|Communication tips|1 Comment

User generated content that rocks – pop songs into comics

User generated content doesn't always have to be photos or videos. Couple of years ago I took part in a curated fan art project called “69 Love Songs, Illustrated”. The aim was to illustrate all 69 songs on the Magnetic Fields’ concept album of the same name. But the band PR people didn't get it I remember [...]

By | August 1st, 2013|Visual content marketing|1 Comment

What makes a good infographic?

This is a guest post by Matt Haworth, director and co-founder of Reason Digital, a UK-based social enterprise that helps nonprofit organisations get the most out of digital media. This is the first part of a two-part series on infographics. You might also want to read the second part of this post: How to create infographics. A [...]

By | July 26th, 2013|Communication tips, Infographics|1 Comment

How to use simple graphics to drive engagement on Facebook – Q&A with Thomas McCarthy from Shelter

An example of a  Shelter graphic. Shelter is a UK-based charity that works to alleviate the distress caused by homelessness and bad housing. I’ve long admired their clever use of graphics and "mini infographics” (simple, short visual explanations) that get thousands of likes and shares on Facebook.  Rather than use random pieces of visual content [...]

By | June 30th, 2013|Infographics, Visual content marketing|1 Comment

Why you should think like a cartoonist

Martin Shovel is a writer, speechwriter, cartoonist and communications expert. He is an occasional contributor to the
 Guardian’s Mind Your Language blog and the Macmillan Dictionary 
blog, and has appeared on BBC Radio 4’s Word of Mouth. He runs a
communications consultancy CreativityWorks together with Martha 
Leyton. You can follow Martin on Twitter @MartinShovel Alongside your [...]

By | June 21st, 2013|Communication tips, Visual content marketing|1 Comment

Leadership vs management cartoon

What is the difference between leadership and management? This cartoon / comic strip is my attempt at describing the difference. It was for a client who wanted to promote a more holistic view of management and leadership within their organisation. Leadership skills have become increasingly important as more and more non-managerial staff members are given [...]

By | June 12th, 2013|Cartoons, Portfolio|10 Comments

Online comics – the next big thing in visual content marketing?

"Comics are for kids." No they're not. Comics and comic like visual stories (some infographics) are one of the most popular visual content online. But unlike video they are generally cheaper and quicker to produce. And they can potentially solve the problem of where to get engaging content for your website and other online channels [...]

By | February 17th, 2013|Visual content marketing|4 Comments