Advice on how to tell a story, to whom and how. Focusing on visual communication.

Behaviour change case story – visual storytelling to the rescue

Have you ever had to ask people to change how they work? Maybe you’ve introduced a new process, a new piece of software etc. It was pretty hard, wasn’t it? Behaviour change doesn’t happen simply because you’ve told people to change. One of my clients approached me with a behaviour change dilemma. He was responsible [...]

Why change communication should be drawn

Change communication sucks. Most official internal communication is slick and polished. It aligns with the visual brand guidelines, it has been checked for spelling mistakes. It looks perfect. But in change communication the quest for perfection becomes a problem. Why slick sucks Let me explain. When things are changing you are also asking employees to [...]

By | 2018-01-26T20:56:19+00:00 August 4th, 2017|Communication tips, Organisational change|2 Comments

Simple way to increase employee engagement – infographic

Download the employee engagement infographic and the PPT version. This employee engagement infographic was my way of addressing a glaring omission in the debate around this important topic. (I write and draw about this topic because I used to do consultancy around social collaboration tools). Everyone admits that employee engagement is important, but the measures [...]

Why cartoons are powerful communication tools

I've been drawing comics and cartoons on serious topics for many years now. As a professional communicator I've come to the following unscientific conclusion on why cartoons work so well when you need to communicate difficult issues or need people to participate. 1.Cartoons make difficult (and boring) ideas more understandable Have you ever tried to take [...]

By | 2017-08-09T13:49:00+00:00 November 12th, 2016|Communication tips|4 Comments

Marketing with cartoons

Promo pic. Notice the "Comes with downloads.." sticker. Important detail. Two years ago I wrote a book. No, nothing fancy. Not a novel. Just a self-published how-to book on how to introduce an enterprise social network (it was about the hands-on change management stuff that goes into rolling out collaboration software). I think it would [...]

By | 2018-01-26T20:56:28+00:00 November 18th, 2015|Communication tips, Visual content marketing|0 Comments

Graphic recording can make your event go viral

Example of an event cartoon tweet from a tech conference couple of years ago. Graphic recording is not just drawings on a huge piece of paper or a whiteboard. It can also be a completely digital process which means that it can be harnessed to spread the word about the event and the insights shared [...]

How to commission comic art

  Snippets from comics by xkcd, Darryl Cunningham, Marc-Antoine Mathieu and Dan E. Burr. I've drawn comics for over twenty years. With delight I've noticed the rise in demand for comics for marketing and communications in recent years. And why not! Our world is getting increasingly visual and increasingly complex and comics can tame complexity [...]

By | 2018-01-26T20:56:28+00:00 August 19th, 2014|Communication tips, Visual content marketing|0 Comments

What is graphic recording? – Infographic

What is graphic recording exactly? This narrative infographic by my colleague Richy K. Chandler is one attempt to explain. We both offer visual recording/sketchnoting services here at Business illustrator. This is Richy's visual explanation of what a visual scribe can do.. (If you want an explanation of the terminology - check out this post on [...]

By | 2018-01-26T20:56:28+00:00 June 30th, 2014|Communication tips, Event scribing, X Explained|2 Comments