Advice on how to tell a story, to whom and how. Focusing on visual communication.

How to use storytelling in marketing – tarinankerronta markkinoinnissa – cartoon infographic

This cartoon infographic is about how to use storytelling in marketing. More specifically it's about the StoryBrand approach that seeks to connect the woes of your potential customer with the solution your organisation offers. It was commissioned by a Finnish marketing agency Kuulu  who wanted to explain their approach to their potential clients. It's [...]

Graphic recording and sketchnoting – tips for clients

  You’ve probably been to at least one event with a so called “graphic recorder”. Also known as a scribe or skethchnote artist. Graphic recording can be an engaging way to capture key ideas, insights and debates at events, meetings or workshops. But sometimes the content isn’t quite what you wanted. Or the drawings [...]

By |2019-10-30T16:49:25+00:00October 30th, 2019|Communication tips, Event scribing|0 Comments

Behaviour change case story – visual storytelling to the rescue

Have you ever had to ask people to change how they work? Maybe you’ve introduced a new process, a new piece of software etc. It was pretty hard, wasn’t it? Behaviour change doesn’t happen simply because you’ve told people to change. One of my clients approached me with a behaviour change dilemma. He was responsible [...]

Why change communication should be drawn

Change communication sucks. Most official internal communication is slick and polished. It aligns with the visual brand guidelines, it has been checked for spelling mistakes. It looks perfect. But in change communication the quest for perfection becomes a problem. Why slick sucks Let me explain. When things are changing you are also asking employees to [...]

By |2018-01-26T20:56:19+00:00August 4th, 2017|Communication tips, Organisational change|2 Comments

Simple way to increase employee engagement – infographic

Download the employee engagement infographic and the PPT version. This employee engagement infographic was my way of addressing a glaring omission in the debate around this important topic. (I write and draw about this topic because I used to do consultancy around social collaboration tools). Everyone admits that employee engagement is important, but the measures [...]

Why cartoons are powerful communication tools

I've been drawing comics and cartoons on serious topics for many years now. As a professional communicator I've come to the following unscientific conclusion on why cartoons work so well when you need to communicate difficult issues or need people to participate. 1.Cartoons make difficult (and boring) ideas more understandable Have you ever tried to take [...]

By |2017-08-09T13:49:00+00:00November 12th, 2016|Communication tips|8 Comments

Marketing with cartoons

Promo pic. Notice the "Comes with downloads.." sticker. Important detail. Two years ago I wrote a book. No, nothing fancy. Not a novel. Just a self-published how-to book on how to introduce an enterprise social network (it was about the hands-on change management stuff that goes into rolling out collaboration software). I think it would [...]

By |2018-01-26T20:56:28+00:00November 18th, 2015|Communication tips, Visual content marketing|0 Comments

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