This cartoon infographic is about how to use storytelling in marketing. More specifically it's about the StoryBrand approach that seeks to connect the woes of your potential customer with the solution your organisation offers. It was commissioned by a Finnish marketing agency Kuulu who wanted to explain their approach to their potential clients. It's [...]
Have you ever been in a situation where you have to reach out to a completely new audience? It can be a slow process. Some time ago I wanted to attract the attention of people in a specific profession, (service designers, if you must know). I thought that they would be an interesting profession [...]
Promo pic. Notice the "Comes with downloads.." sticker. Important detail. Two years ago I wrote a book. No, nothing fancy. Not a novel. Just a self-published how-to book on how to introduce an enterprise social network (it was about the hands-on change management stuff that goes into rolling out collaboration software). I think it would [...]
Example of an event cartoon tweet from a tech conference couple of years ago. Graphic recording is not just drawings on a huge piece of paper or a whiteboard. It can also be a completely digital process which means that it can be harnessed to spread the word about the event and the insights shared [...]
Spam filters isn't something I get to think about every day. This was a content piece for a client's content marketing campaign. I did the concept for the infographic, the visuals (cartoons and design) as well as the copy editing. Raw copy came from the client. This was an interesting project because I got to [...]
Snippets from comics by xkcd, Darryl Cunningham, Marc-Antoine Mathieu and Dan E. Burr. I've drawn comics for over twenty years. With delight I've noticed the rise in demand for comics for marketing and communications in recent years. And why not! Our world is getting increasingly visual and increasingly complex and comics can tame complexity [...]
During my career as an online producer for Greenpeace and other nonprofits I learnt a very important lesson: find the core message and visualise it. There can be only one... (core message) Often other people in the organisation (experts and senior managers) came to me with a request to add about 7 "equally important" points [...]
I have a background in collaboration technology like Microsoft's Yammer (an enterprise social network). So in 2014 I was invited to talk at the annual get together for people working on Sharepoint and Microsoft Office 365 (and by get together I mean a massive conference in one of those massive hotels in Las Vegas). While [...]
This blog post was first published as a guest post on the Content Marketing Institute website. Like infographics, comics and comic-like visual content have a lot of viral potential. If you need convincing of this, just check out this presentation by Matthew Inman, the creator of the hugely successful website, The Oatmeal. By incorporating comic-based visual imagery in your [...]
User generated content doesn't always have to be photos or videos. Couple of years ago I took part in a curated fan art project called “69 Love Songs, Illustrated”. The aim was to illustrate all 69 songs on the Magnetic Fields’ concept album of the same name. But the band PR people didn't get it I remember [...]