First published on the Yammer blog.
Why I created this infographic (and how you can use it)
I introduced Yammer (an enterprise social network) in my organisation many years ago (I was part-time internal communications as well as an illustrator/”visual storyteller”). I soon realised that not everybody understood what Yammer was about. As a former digital campaigner for nonprofit organisations and an ex-cartoonist I knew that illustrations are the most effective way to explain abstract concepts to a time poor audience. So I decided to draw down the key concepts. This particular infographic is aimed at internal communications people (and others at the forefront of the internal social media revolution).
More content on enterprise social network on my Businessgoessocial.net site.