How to introduce Yammer in your organisation – Cartoon Infographic

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First published on the Yammer blog.

Why I created this infographic (and how you can use it)

I introduced Yammer (an enterprise social network) in my organisation many years ago (I was part-time internal communications as well as an illustrator/”visual storyteller”). I soon realised that not everybody understood what Yammer was about. As a former digital campaigner for nonprofit organisations and an ex-cartoonist I knew that illustrations are the most effective way to explain abstract concepts to a time poor audience. So I decided to draw down the key concepts. This particular infographic is aimed at internal communications people (and others at the forefront of the internal social media revolution).

More content on enterprise social network on my site.


About the Author:

Professional visual simplifier. Former digital campaigner.


  1. Dana Ploof October 23, 2012 at 16:17 - Reply

    I like this. I’m always looking for content to add to my Yammer feed, and this fits right in with our mission to keep our senior executives engaged in the conversation.

    • Virpi October 23, 2012 at 19:50 - Reply

      Glad you like it and hope it helps you in your mission to keep senior executives on board! Feel free to use individual images as well (you can download them here). You can use them for example in PowerPoint presentations and newsletters (among other things).

      By the way: I will make all my noncommercial visual work freely available on this blog, so do check back later. Or subscribe to the newsletter (I will include links to latest posts). I’ve got couple of Yammer related illustrations/visual stories in the pipeline.

  2. Antony December 1, 2014 at 11:25 - Reply

    This is a great Infographic. I’m trying to increase user adoption of yammer in some of my 365 Clients and these visuals make things extremely easy to comprehend

  3. Ross Tarbard (@owlyross) November 5, 2015 at 15:30 - Reply

    Thanks for these, incredibly helpful, and I hope you don’t mind if I use them in my Yammer guidelines, with a link back to this site.

    • Virpi November 12, 2015 at 16:42 - Reply

      Sure! More content on Yammer and enterprise social networks at

  4. Beth@ March 11, 2016 at 15:29 - Reply

    This is great! Thanks Virpi!

  5. Delon Commosioung June 11, 2016 at 14:37 - Reply

    Im introducing Yammer to an educational institution but recognise a lot of the issues outlined here, so this resource is very helpful. My only gripe is viewing this on a tablet means that areas are obscured by the box with the social media links, i understand the need for them but there seems to be no way to control how and where they appear on the page. That said, I certainly intend to use the tips going forward, it would be interesting to compare your findings with that of an educational setting.

  6. Andy Brierley August 25, 2016 at 00:28 - Reply

    love it 🙂

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