Want to make a giant corporation more innovative? More entrepreneurial? Chances are you also need to transform the internal communication channels: use less email (it stifles knowledge flows) and favour more open and faster internal social networking tools like Yammer or Slack. This infographic is a story of how an internal community manager, Luz Rodrigo Martorell, and her colleagues introduced Yammer at Telefónica as part of a a strategy initiative… (Note, there is some artistic license re dialogue of senior execs). You can download the infographic and Luz’s tips on how to roll out an internal social network here.

Like this? You might also want to have a look at my infographics on how to introduce Yammer, and the AIA Yammer case study.

Want to use this case study in your own work? If so, you might want to purchase the Yammer Telefonica case study content bundle (with PowerPoint versions as well as hi-res illustrations).