Infographic: Why organisations must change

Organisations must change. But why? This infographic explains how our unpredictable and increasingly complex world forces companies to rethink how they operate. It also gives key ways on how they can change to better adapt to our volatile world (VUCA for those who are into management speak).

Like the illustrations? You can download them here for social media/blog use.

why organizations must change cartoon infographic

The next infographics will look into organisational culture (and how to change it) and outline an organisational change model that actually works. I will also seek to clarify concepts like digital transformation, design thinking, agile and lean. So if you need to explain these concepts and ideas to colleagues or clients I recommend you subscribe to my newsletter.

This infographic was first published on design and business strategy agency Cooper blog.

– Virpi

PS. If you want to use the illustrations in your work (presentations, training, newsletters etc) you can purchase the hi-res illustrations and the PowerPoint version of the story here:

Buy the cartoons
By | 2018-05-09T14:51:30+00:00 July 27th, 2017|Infographics, Organisational change|15 Comments

About the Author:

Professional visual simplifier. Former digital campaigner.


  1. Gerard Chick August 22, 2017 at 22:44 - Reply

    Genius I love this. People please look listen and think!

  2. Alan Larimer August 23, 2017 at 11:26 - Reply

    Ahhh the endless cycle of high cost consultants, motivational posters, internal marketing, and well intention slogans without actually addressing the issue.

    Nice work!

    I shall spread this and watch it be ignored by those Management 2.0 people and MBAs.

    • Virpi Oinonen August 23, 2017 at 11:40 - Reply

      Yes it’s a bit depressing to witness all those pointless activities (or be part of those pointless activities yourself..). As long as people are getting paid to do useless stuff they don’t question it (except maybe privately after two pints).

      Fortunately I have also met senior people who do understand all this – they are out there, I’ve witnessed their existence with my own eyes and ears. The problem is that there aren’t enough people who think like this in any given organisation. Hopefully this slightly crude explanation will help to spread the word :).

  3. Johan Olsson February 8, 2018 at 08:27 - Reply

    Absolutely fantastic! This is basically all you need to know. People should read this and then start executing instead of endlessly discussing… Thanks!

    • Virpi Oinonen February 8, 2018 at 10:41 - Reply

      Thanks/tack Johan. Stay tuned for more fun (?) visual explorations of 21st century businesses.. 🙂

  4. Steve Schefer April 16, 2018 at 23:05 - Reply

    Great story – fantastic cartoons too.

    • Virpi Oinonen April 18, 2018 at 10:25 - Reply

      Thanks Steve! This story will become the first chapter in a (cartoon) book with the working title “The Confused CEO’s Guide to 21st Century Organisations”. So there will be more fun adventures where the confused CEO is trying to make sense of the changing world around him (and tries to get his head round concepts like agile and design thinking). Hilarity ensues.

  5. Stowe Boyd April 25, 2018 at 12:51 - Reply

    You might have to redraw the pane with Jim Hackett. He doesn’t seem to be turning the boat at Ford.

  6. Lars Kastman October 19, 2018 at 09:43 - Reply

    Cool, fun and to the point! Well done!

  7. Massimo Soriani Bellavista November 1, 2018 at 06:01 - Reply

    Hi Virpi, my compliments your cartoon is a very good job. At the level of diagnosys and visual proposal, it is perfect. Regarding solutions (design thinking ..etc.., looks like a “consulting solution”. In a complexity business enviroment a lot of companies will lose the race. Your title The Confused CEO’s Guide to 21st Century Organisations”is marvellous, I suggest to espand it, confused Cmo’s, Cio, Hr director..I will by your work. Brava

    • Virpi Oinonen November 2, 2018 at 11:47 - Reply

      Thanks Massimo! In the comic book (The Confused CEO’s Guide) I will try to address different aspects of change because, as the article you shared pointed out, something like design thinking won’t work if it goes against organisational culture for example.

  8. Andreea November 2, 2018 at 08:22 - Reply

    Very well put and fun to read! I love the concept Virpi!

    • Virpi Oinonen November 2, 2018 at 13:18 - Reply

      Thanks Andrea – glad you like it (and hopefully find it useful). It inspired me to start this book project (The Confused CEO’s Guide to 21st Century Organisations): check it out By the way: the project is still open for sponsorship from right kind of consultancies/agencies :).

  9. Marcel November 28, 2018 at 09:42 - Reply

    Awesome drawings and a true message, that you’re telling us with this whole graphic!
    My favourite is the one with the proposals and the workers speech “I can’t propose anything.”
    You just hit the nail on the head!
    Thanks and regards

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