Introducing Yammer – PowerPoint presentation

Need help with Yammer? Download my e-book Internal Social Networks the Smart Way. Or a whole package of training materials on the topic (including the book and this presentation as  PPT file).

Virpi OinonenIntroducing Yammer, or any internal collaboration tool for that matter, is rarely easy. Not in established companies where you have to fight old habits like email.

This presentation started its life as an infographic on the official Yammer blog. It’s part of a wider collection of training and communication materials called the Enterprise Social Materials Bank. It’s aimed at internal communication managers and others who have been tasked with to introduce or manage an internal social network like Yammer.

I’ve worked as a Yammer/internal social networks consultant and trainer (as well as rolled out an enterprise social network on my own) so that’s where the insights come from :).


PS. Questions about this presentation? Drop me a line at virpi(at) or tweet me at @voinonen

By | 2018-01-26T20:56:41+00:00 February 11th, 2013|Enterprise social networks, PowerPoint|12 Comments

About the Author:

Professional visual simplifier. Former digital campaigner.


  1. Laura Wolfenstein February 19, 2013 at 15:44 - Reply

    This presentation is great! I plan to use it as a tool to get the project leaders in my group started. Simple, clear, concise. Love it! Thank you.

    • Virpi February 19, 2013 at 16:36 - Reply

      Glad to be of service! 🙂 Let me know if you have ideas for other illustrated guides.

      I’m planning to do another one that explains Yammer/internal social networks to (mainly older) staff who are not familiar with social media (based on my experiences as Yammer trainer). I might also do one explaining the benefits of internal social networks to senior managers.

      • Dmitry Garin December 19, 2013 at 19:13 - Reply

        Virpi, this is really really cool! Can’t wait for the one for senior managers.

        • Virpi December 19, 2013 at 19:57 - Reply

          Thanks! I’m currently producing a series of infographics/PowerPoint presentations on different aspects of enterprise social. The first one is about senior managers and how to convince them that an internal social network is a good idea:

          I will also make a template presentation people can use with their senior executives when making the case for enterprise social. I’ll post it on my other website: at some point in late January/early February.

          • Dmitry Garin December 19, 2013 at 21:44

            What a pleasant surprise, Virpi, thank you so much! Template would be excellent, can’t wait.

      • Elaine Rinehart October 17, 2014 at 13:29 - Reply

        That is an excellent idea, can’t wait to see it!

  2. Laura Wolfenstein February 19, 2013 at 17:05 - Reply

    Please keep me posted if you do! That would be very helpful for me and my entire company.

    • Virpi February 20, 2013 at 23:24 - Reply

      Hi Laura, I’ll try and remember to send you a message when I’ve got new content on Yammer/internal social networks. But if you want to be 100% sure you get notified when there’s new content I recommend subscribing to the blog posts (the blog subscription form is in the right hand column). Or simply subscribe to the monthly newsletter:

      • Laura Wolfenstein February 20, 2013 at 23:27 - Reply

        Great! Thank you.

  3. Jeremy Schultz (@jschultz) February 20, 2013 at 17:59 - Reply

    Nicely done…I like the illustrations and you make some good points, many of which are applicable to any internal collaboration community, be it Yammer or some other platform. Question: what kinds of things work well to make slide #22 happen? We have a large intranet social network that has largely “recreated silos,” or at least, recreated the organizational chart. Outside of a few communities of practice, there’s not as much cross-pollination as I’d like to see. What ideas do you have to deal with that?

    • Virpi February 20, 2013 at 23:02 - Reply

      Good question, Jeremy. It’s difficult to avoid recreating silos on your internal network, but there are ways to punch holes in them. I’ve used three tactics to encourage information flow between teams. The problem is that all these tactics are quite a labour intensive. But the thing is, you are facilitating culture change and culture change is rarely easy…

      1) Become an opportunity seeker (slide 16)

      I’ve spent a lot of time gently nudging people to share interesting content (I happened to hold a role which allowed me to join quite a few groups). This work happens behind the scenes and almost always via private email or face to face. These are always personal messages and the tone is always positive and encouraging.

      2) Recruit champions

      Identify one or two people in each team/department who are natural “sharers” and recruit them to become “Yammer champions” (or whatever you like to call them). There are always people like this in every organisation but sometimes they need encouragement (especially if the company culture doesn’t encourage sharing).

      The idea is to form a network of people whose job is to keep their eyes open for interesting content produced by their team members and then share or alert other people outside their team to interesting content.

      Note: There are at least two ways to share content: you can share posts across team borders by using the share function or you can alert others to the content by tagging posts with relevant topics. I’ve also introduced a topic (tag) for our weekly newsletter. Once a week I check which stories have been tagged with the topic and include them in the newsletter. So I meet the sharers halfway. They alert me to good content and I then include the item in my email.

      3) Encourage people to set up groups for project teams
      Chances are there are projects with members from different teams and departments. These project teams can fast track culture change. Keep your eyes and ears open (opportunity seeker mode) so you can nudge someone in the project team in the right direction.

      I’m sure there are other ways to fight silo mentality, but these are the ones I have experience in.

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