After many a discussion with sales trainers, managers and consultants it looks like there are still quite a few salespeople (and salespeople in training) who struggle to understand the shift that is taking place in the world of sales.
This cartoon infographic is my attempt at a handy summary of the key changes in B2B sales methodologies and mindset. I added a nod towards content marketing (or inbound marketing as it’s sometimes called) as it links closely with customer centric, consultative approach.
Something missing? Let me know in the comments or contact me directly: virpi(at)businessillustrator.com
PS. Like this? Check out the Old School Sales vs Modern Sales Explainer Kit.