Are you measuring activity that might not make much sense anymore? You might be working in an output oriented team.
Virpi
@voinonen
Output vs outcome cartoon
About the Author: Virpi Oinonen
Professional visual simplifier. Former digital campaigner.
I agree that mere output without direction is a bad approach. But hitting goals especially BHAGs can demoralize if people don’t hit them. Best way to hit goals is … consistent output. You’re not going to get there with pow-wows and project-based thinking.
Output oriented teams can be effective, but that output always has to be led by a person who isn’t doing the output too. This is the job of what I’d like to think a competent manager. Competence comes from setting the routine that can be moulded adaptively to push real-time adjustments.