Modern Sales vs Old School Sales Explainer Kit



Let’s face it, there are quite a few people in the sales profession and elsewhere who struggle to understand the difference between “modern”, customer centric sales and the pushy old school sales. This content pack helps sales trainers, managers and consultants explain the difference with a customisable visual story and a set of cartoons (so no need to hunt for awful stock photos or use bland generic graphics).


Do you need to explain the difference between old school “pushy” sales and modern, customer centric sales?

Sales training materials don’t have to be boring. This highly visual explainer kit helps you explain the difference with a visual story and a set of cartoons. Cartoons condense the key concepts in a fun way, saving your audience from lengthy, boring explanations. And the story element helps the key learnings really stick (no-one remembers random facts). The content pack is intended for sales trainers, consultants and sales managers.

The visual story comes in three formats:

  • Infographic (including editable .ai and .eps versions)
  • PowerPoint presentation (text is editable)
  • Posters (for high resolution printing). The posters come with space for your own messages: perhaps a time and place for a training event or a website address.

The cartoons are all high resolution files. You are free to use the individual cartoons in your own presentations/sales manuals/training videos etc.

After purchasing the Explainer Kit you get a PDF file with a download link to all the files as well as the content license.

If you want, you can also commission Business illustrator to make changes or produce custom versions if you don’t have access to a designer.


The Explainer Kit is intended for mainly internal use (including meetings and events with clients and prospects if you are an external consultant/trainer). You can also use the cartoons and the infographic on blogs.

If, however, you want to use the visuals as part of an advertising campaign or want to create a commercial product that uses the visuals you need a different license. Contact info(at) for details.


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