Sales training materials and memory aids
Do people remember what you said in your sales training or consultancy session? Did that new sales concept stick?
Illustrated stories help people retain more information because the concepts are inserted into a coherent narrative. Almost anything can be made more memorable by using storytelling techniques.
Illustrations also help make abstract concepts easier to understand. Not all ideas can be expressed in a photo or video (have you ever tried taking a photo of a sales process? A video of a financial product?). When you can’t take a photo of something (or the photo would be just a person talking), then illustrations can often work better because they can use visual metaphors and create worlds that don’t exist in real life.
The individual cartoons can also be used as memory aids. No-one will stick a stock photo on their cubicle wall to remind them of what to do during a sales call, but they might do so with a cartoon. And a reminder email with one, to the point cartoon is more effective than a random stock photo or bullet points.
Sales playbooks and sales strategies
We can take whole strategies and sales playbooks and turn them into coherent visual narratives (we love this type of work!). You can also use the individual illustrations as part of training materials or memory aids.
What about branding?
It’s easy to brand the visuals by adding your main brand colour(s) as the spot colour(s). We typically only use 1-2 colours in an illustration to keep editing simple: if dark blue is your main brand colour then it’s really easy to change all the visuals to have a dark blue theme.
Will cartoons make me look silly?
We’ve worked directly with senior managers of major companies and received enthusiastic feedback from top politicians. No-one ever thought the cartoons made them or their departments look silly. What our cartoons do signal, however, is that you are a real human being. Someone who is approachable. Someone who doesn’t take themselves too seriously. A polished stock photo sends a message that you hide behind corporate imagery. So think about the message you want to send. If you don’t want to stand out, then stock photos are the way to go.
Sales still has a bad name. At least for some people. And a lot of people who have to do some sales as part of their jobs are a bit reluctant when it comes to learning sales techniques. In those cases cartoons can be used to add a bit of humour and make the topic less scary.
Want to have a chat?
Drop Virpi an email at virpi(at)businessillustrator.com or tweet her at @voinonen.