Sales illustrations

Sales training materials and memory aids

Do people remember what you said in your sales training or consultancy session? Did that new sales concept stick?

Illustrated stories help people retain more information because the concepts are inserted into a coherent narrative. Almost anything can be made more memorable by using storytelling techniques.

Illustrations also help make abstract concepts easier to understand. Not all ideas can be expressed in a photo or video (have you ever tried taking a photo of a sales process? A video of a financial product?). When you can’t take a photo of something (or the photo would be just a person talking), then illustrations can often work better because they can use visual metaphors and create worlds that don’t exist in real life.

The individual cartoons can also be used as memory aids. No-one will stick a stock photo on their cubicle wall to remind them of what to do during a sales call, but they might do so with a cartoon. And a reminder email with one, to the point cartoon is more effective than a random stock photo or bullet points.

Sales playbooks and sales strategies

We can take whole strategies and sales playbooks and turn them into coherent visual narratives (we love this type of work!). You can also use the individual illustrations as part of training materials or memory aids.

What about branding?

It’s easy to brand the visuals by adding your main brand colour(s) as the spot colour(s). We typically only use 1-2 colours in an illustration to keep editing simple: if dark blue is your main brand colour then it’s really easy to change all the visuals to have a dark blue theme.

Will cartoons make me look silly?

CEO cartoon

We’ve worked directly with senior managers of major companies and received enthusiastic feedback from top politicians. No-one ever thought the cartoons made them or their departments look silly. What our cartoons do signal, however, is that you are a real human being. Someone who is approachable. Someone who doesn’t take themselves too seriously. A polished stock photo sends a message that you hide behind corporate imagery. So think about the message you want to send. If you don’t want to stand out, then stock photos are the way to go.

Reluctant audience?

Sales still has a bad name. At least for some people. And a lot of people who have to do some sales as part of their jobs are a bit reluctant when it comes to learning sales techniques. In those cases cartoons can be used to add a bit of humour and make the topic less scary.

Want to have a chat?

Drop Virpi an email at virpi(at) or tweet her at @voinonen.

Contact us


“Thank you thank you thank you! I presented my Prezi today to the senior leadership team – and they’re on board to start a pilot program. I LOVE the graphics, they are so amazingly helpful! They really loved the new one you provided – that was the ticket to get them to agree to do it”.

Amy Dolzine
Former Community Manager, Lubrizol Corp.

“Virpi’s visual interpretations of our subject matter injected a very well received and much needed enlightening twist. The visuals have certainly stirred up the teams and have truly helped us in getting the desired result!”

Paul Fitzgerald
Head of Sales Force Effectiveness EMEA,
Swiss Re Corporate Solutions Services


“Communication with Business illustrator was very straightforward and flexible. After our first initial conversation I was able to give Virpi the full responsibility to lead the project. The best part was that the service did not just include the illustrations, but also the story and the copy. Discussions with Virpi also clarified our own communication about our company. The end product was more inventive that we could have ever done on our own”.

Antti Mikkonen
CEO Addiktum Ltd
MD / specialist in addiction psychiatry

Recent blog posts