This cartoon infographic is about how to use storytelling in marketing. More specifically it’s about the StoryBrand approach that seeks to connect the woes of your potential customer with the solution your organisation offers. It was commissioned by a Finnish marketing agency Kuulu  who wanted to explain their approach to their potential clients. It’s in Finnish so all the quirky little details will be sadly lost on non-Finnish speakers. The formats for this story were PowerPoint and poster and the client also turned it into a printed booklet. I had great fun coming up with the fictional story for this! Ja sama suomeksi! 🙂

Cartoon infographic explaining the marketing approach of marketing agency Kuulu