How to use simple graphics to drive engagement on Facebook – Q&A with Thomas McCarthy from Shelter

An example of a  Shelter graphic. Shelter is a UK-based charity that works to alleviate the distress caused by homelessness and bad housing. I’ve long admired their clever use of graphics and "mini infographics” (simple, short visual explanations) that get thousands of likes and shares on Facebook.  Rather than use random pieces of visual content [...]

By | 2018-01-26T20:56:35+00:00 June 30th, 2013|Infographics, Visual content marketing|1 Comment

Using infographics in nonprofit campaigning: Charity Tax campaign

This infographic helped in rapid list building that helped put pressure on the UK Government over the so called "charity tax". It also helped in making the campaign visually distinct (mainstream media used the illustrations in their reporting). Infographic to support the "Give It Back, George" campaign This infographic was used to rally support for [...]

By | 2018-01-26T20:56:54+00:00 August 5th, 2012|Infographics, Policy, Portfolio|1 Comment