How to use simple graphics to drive engagement on Facebook – Q&A with Thomas McCarthy from Shelter

An example of a  Shelter graphic. Shelter is a UK-based charity that works to alleviate the distress caused by homelessness and bad housing. I’ve long admired their clever use of graphics and "mini infographics” (simple, short visual explanations) that get thousands of likes and shares on Facebook.  Rather than use random pieces of visual content [...]

By |2018-01-26T20:56:35+00:00June 30th, 2013|Infographics, Visual content marketing|1 Comment

Using narrative infographics in nonprofit campaigning: Charity Tax campaign

This infographic was a key tool in rapid list building for a charity campaign in the UK called "Give it back, George". The infographic also helped brand the campaign. The campaign website (which I also produced) followed the same visual look and feel as the infographic. Mainstream media used the illustrations in their reporting - [...]

By |2019-09-02T10:01:49+00:00August 5th, 2012|Infographics, Policy, Portfolio|1 Comment