The Corona virus (COVID-19) has been jokingly hailed (?) as the true driver of digital transformation within organisations. While it’s true that digital collaboration tools (Zoom, Slack, Teams, Yammer and what have you) have seen staggering adoption rates, the concept of “digital transformation” is broader than that of digital collaboration tools. See the cartoon infographic below…

Digital transformation cartoon infographic

What is digital transformation? Everybody talks about it but what does it actually mean?

Could it be that digital is just a way to get somewhere – not the end destination? Are we letting the word “digital” cloud our thinking? And when you’re involved in a digital transformation project what are you actually involved in..?

These are some of the questions our hero must think about when trying to make his business “go digital”. You might remember our CEO hero from the previous cartoon story Why organisations must change.


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