“What is service design?” I’ve asked this question several times and not once have I received an answer that wasn’t filled with design jargon and littered with abstractions. I sensed there was a communication problem between service designers and their clients/non-designers. For a professional simplifier like myself an unclear but interesting concept like this is like catnip – it just begs to be drawn.

So I infiltrated the Service Design Fringe Festival in London to find out what this mystery practice entails and how I could explain it to lay people. This is the end result of my research. Download the hi-res version of the infographic here. 

If you want to use the illustrations, PowerPoint version and the infographic for work, please purchase the hi-res content bundle :).

Like what you see? Want to work with me/us to turn customer journeys, stories, employee ideas etc into highly shareable visual stories? Or need something explained that no-one seems to get? Email me at virpi(at)businessillustrator.com or tweet me at @voinonen