Change is not boring so why should change communication be?

When things are changing in an organisation you usually want two things to happen: people to care about the change and people to change their behaviour. Ideally you will also want to involve employees in the process so they get to co-create some of the solutions (this is usually the case in service design projects).

Our job is to turn key change messages into engaging visual stories you can use as part of change communication. We also highly recommend involving us in turning employee insights and anecdotes into shareable visual stories. Nothing is more powerful than striking visual stories from inside the organisation!

We can be involved for a longer period of time (change programmes) or for a one-off event (event scribing/graphic recording).

Check out our portfolio and examples of past projects.

End products:

• PowerPoint presentations (strictly no bullet points!) 
• Narrative infographics
• Cartoons / illustrations
• Event sketchnotes / graphic recording
• Posters
• Booklets (Sales playbooks or culture handbooks for example)
• Animations

Note: the formats don’t exclude each other.

Typical use cases:

• Internal communication campaigns (new strategy, values, goals etc)
• Presentations
• Training materials
• Content marketing
• Enterprise social network training
• Visual sketch notes at events (graphic recording and live event cartoons)

First we think, then we ink

The real work is usually in the thinking – not in the drawing. The aim is to translate what you want to communicate into something that people understand, care about and act on.  

Our process:

• Research! Understand your business.
• Gather stories and anecdotes (if needed).
• Message development (if needed)
• Concept (the story)
• Copywriting and/or copyediting
• Drawing
• Graphic design (if needed)
• Creating different formats (print, PowerPoint, online etc)

So we are not just “illustrators” – we are a visual communication agency.

Questions? Drop Virpi a line at virpi(at)businessillustrator.com. If you want to order visual content you can also fill in this short form.

Who we are

Virpi Oinonen – chief illustration officer and digital marketer (of sorts)

Virpi has worked as an online producer and campaigner for nonprofits for almost 10 years. She’s also worked as a journalist and a comics artist. She’s got a Master’s degree in political sociology from London School of Economics, but she also studied in the Aalto University Media Lab (playground for entrepreneurial geeks). Read more about Virpi here.

Contact details: virpi(at)businessillustrator.com
Twitter: @voinonen

Richy K. Chandler – comics artist and copywriter

Richy has worked as a comics artist and illustrator for many years. He wrote the Wallace & Gromit newspaper strip from Titan Comics and the famous Aardman animation studio. He likes creating rich pictures and in his free time draws Lucy the Octopus online comic strip.

Twitter: @RichyKChandler

Darryl Cunningham – comics artist and writer

Darryl has written and drawn several comic books about complex topics related to natural sciences and economics. He has authored critically acclaimed books including Science tales and Psychiatric tales. He is currently working on a comic book on the financial crisis of 2008

Twitter: @AcmeDarryl