Why visual storytelling works Venn diagram

We process visuals 60,000 faster than words and our brains are hard-wired for stories. Comics and infographics with a narrative element are thus powerful tools in your communications arsenal.

  1. You catch people’s attention faster than video
    Chances are that your audience (customers, supporters, staff..) are suffering from information overload.
    Infographics or comics will cut through the clutter. Video is not necessarily effective if you are not able to convince people to click on the play button. Also video is not glanceable. Is your audience patient enough to watch through your 5 minute video?
  2. People will understand and remember even abstract and complex concepts 
    The more abstract the concept or the message the more likely it is that people won’t understand or remember it. An infographic or a comic will explain your concept in a way that is almost impossible not to understand. On top of that, the story format makes it easy to remember.
  3. When people understand they are more engaged

    When your audience understands the whys and they are more likely to take action.
  4. When people understand they are more likely to come up with new solutions 

    For example when staff understand the vision and the strategy they are more likely to come up with new solutions to meet the goals.

You can use a comic or infographic to…

  • Explain a business strategy
  • Explain how a product or service works
  • Explain a process
  • Explain vision and values

In short: the more complicated or abstract your message is the more it will benefit from a visual story.

Need an example?
Have a look at this infographic explaining a campaign against the so-called charity tax in the UK.

Interested? Drop an email to info@www.businessillustrator.com or fill in a contact form here.