This Yammer case study was intended for internal communications managers who struggle to measure the ROI of their internal collaboration tool. The ROI of an enterprise social network is not straightforward to measure because the benefits don’t always manifest in a way that is easy to calculate. But that doesn’t mean you can’t calculate ROI – if you have specific work use cases like this one from AIA Insurance.
It also shows the value of an enterprise social network – in case you are still trying to convince your boss that it’s a useful investment.
ROI, where art thou? Oh there you are…
I wanted to show internal communications people that they need to look for a pain in a work process – NOT just narrowly look at Yammer as a communication tool for internal communications (that approach often leads to vanity metrics like number of users or viewed posts etc). So this is an “educational infographic” that seeks to help professionals to look at a problem from a different, more useful angle.